The Warcraft Official Forums are serious business.

This rant, and I freely admit it’s a rant, is all about how much I detest seeing memes all over the forums. Yes, I know I used one in the title. I am perfectly aware of this. I’ve been aware of this for over 9000 minutes. Ok, I’ll stop.

I make sure to take a glance at the official forums every now and then, because you never know what you might get out of it. You may find the usual collection of requests for vanilla WoW servers, complaints about the game isn’t hard enough, people whining because it no longer takes a signficant chunk of your life to gain reputation with a faction that you don’t even like but they have a cool mount, or how Retribution Paladins are the most overpowered class in the game liek evar. But you could, as well, find a real gem of a topic, something funny or interesting, or even helpful.

This practice of visiting the forums however, is most likely soon to be cut short. And you know why? Lolfail is why.

Here is a brief list of topic titles and phrases I’ve seen today:

• lolret
• loladin
• failadin
• titanslol
• winterfail
• lolgrasp
• failgarde pinnacle
• cloak of lol

I know the whole point of memes is to repeat the same unfunny phrase over and over again in the vague hope that at some point it becomes funny again (in spite of the fact that 99% of them were never that good in the first place), but don’t you think it’s going a bit overboard when more topics have the word fail in them than don’t? Is it not that hard, oh I don’t know, to use your imagination, as opposed to repeating what thousands have said before you? Maybe try to be one of the people that doesn’t spew crap concieved in the backend of the internet all over the forums?

I mean, it’s not up to me how you should express yourself. But expressing yourself with years old, tired phrases makes people less inclined to check out what you have to say, and more inclined to think “Oh look, another idiot”. I know I certainly skip over any topic that has “lol” or “fail” in the title or the first post, and its probably safe to say that a lot more people than actually look at it ignore it for that very reason. Maybe, just maybe, rather than retyping yet another boring meme, you could try and find some new way to describe the problem. Find a way that looks interesting to the passer by, that makes people want to click that link and have a look at what you’ve got to say?

Who knows, we could even start speaking proper English again. Although I’ll confess that it’s highly unlikely to happen anytime soon.